FFM2 MEDIA KIT

Complete guide to using the FFM2 brand consistently and effectively

Our Brand Story

Female Fighters Matter Too was born from a simple but powerful belief: every female fighter deserves the same opportunities, support, and recognition as their male counterparts. Our brand embodies strength, determination, and unity in the face of inequality.

We chose bold, energetic colors that reflect the passion and power of the fighters we support. Our visual identity is as strong and unapologetic as the women we champion, designed to stand out and demand attention in a space where female voices have too often been overlooked.

Every element of our brand—from our Logo wordmark to our empowering messaging—serves to amplify the voices of female fighters and create a movement that can't be ignored.

Logo Usage

Logo Do’s/Don’ts

  • Don't change colors

  • Don't rotate or skew

  • Don't place on busy backgrounds

  • Don’t use the “Fueled By” logo on small graphics, use the high visability blocked wordmark “FEMALE FIGHTERS MATTER TOO” Instead

    • PLEASE TEST THE VISIBILITY/READABILITY OF THE LOGO PRIOR TO POSTING, IF YOU NEED ASSISTANCE, PLEASE REACH OUT!

  • Don’t forget to include our logo on any and all marketing materials, banners, posters, flyers, and social media posts

Primary Logo

  • Use on white or light backgrounds

  • Minimum size: 120px wide

  • Clear space: 1/2 logo height on all sides

  • Never distort proportions

Reversed Logo

  • Use on dark or colored backgrounds

  • Maintain contrast ratio

  • Ensure legibility

  • Test on various backgrounds

click here to view all logos & assets

Please ensure that when using our logos on social media or websites, you link them to our official website: https://swerv4change.org/female-fighters-matter-2 or Instagram: @FEMALEFIGHTERSMATTERTOO for more information.

For press materials, you can right-click and save the images. If you need additional sizes, formats, colors, or any other customization, please feel free to reach out to Maggie or rcrmarketingsolutions@gmail.com

INFORMATION

MISSION: Bringing equality to female athletes around the world.

INSTAGRAM: @FEMALEFIGHTERSMATTERTOO

WEBSITE: https://swerv4change.org/female-fighters-matter-2